Eversan Software Ltd

Game On: Microsoft Aims to Compete with Apple and Google with Xbox Mobile Store

Microsoft has announced plans to launch an Xbox mobile game store in 2024, with the aim of competing with Apple and Google in the mobile gaming market. The store will offer a wide range of games from various developers, including popular titles from the Xbox console.

This move is part of Microsoft’s broader strategy to expand its reach beyond traditional gaming platforms and into the fast-growing mobile gaming industry. The company believes that the mobile gaming market is ripe for disruption, and it sees the Xbox mobile game store as a key tool in achieving this goal.

According to Microsoft, the Xbox mobile game store will offer a seamless experience for gamers, allowing them to easily discover and download games on their mobile devices. The store will also feature a range of social and community features, enabling gamers to connect with each other and share their gaming experiences.

Microsoft’s decision to enter the mobile gaming market is not surprising, given the explosive growth of the industry in recent years. With more than 2 billion mobile gamers worldwide, the mobile gaming market is now larger than the console and PC gaming markets combined.

By launching the Xbox mobile game store, Microsoft hopes to capitalize on this trend and establish itself as a major player in the mobile gaming space. While Apple and Google currently dominate the market, Microsoft’s deep roots in the gaming industry and its powerful brand could give it an edge in the competition.